Content migration from WordPress CMS to Contentful CMS for my account, SEO, and CRO

Content migration from WordPress CMS to Contentful CMS for my account, SEO, and CRO
About Our Customer

Spabreaks is a UK-based company specializing in spa and wellness experiences. They offer a wide range of spa packages and services, making it easy for individuals and groups to book rejuvenating getaways at various spa destinations

Industry: Traveling

Country: United Kingdom

Company Size: 51 - 200 employees

The Challenge

  • The old CMS was difficult to use, and the client wanted to switch to a new CMS that is user-friendly and content management-friendly. However, the existing traffic levels must be maintained
  • The existing web interface was notably unfriendly to users, bad design made it a formidable obstacle to achieve a favorable ranking on Google search results
  • There were notable difficulties concerning the effective management of booking systems, user profiles, and the maintenance of a comprehensive booking history

The Solution

  • Built a new automation script to transfer all content from the old website to the new website
  • Provided a robust redirect mechanism to support re-direct pages to make sure SEO hasn’t been lost when we shutdown the old site
  • Provided diligent testing/QA effort to go through each of single page to ensure the quality of the project

The Result

  • Successfully transferred content from WordPress the old CMS to Contentful CMS while still ensuring a user-friendly and content management-friendly platform and maintaining existing traffic levels.
  • A redesigned sitemap and enhanced UX/UI design were implemented, significantly improving the user-friendliness of the web interface and positively impacting Google search ranking.
  • My Account system helps users to efficiently manage their bookings, profiles, and access comprehensive booking history.

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